Inteligencia Artificial (IA)
Jorge Valero analyzes how AI is transforming the labor market: new tasks and opportunities beyond layoffs.
Paloma Firgaira
2026-02-14
5 min read
Artificial intelligence has ceased to be an exclusive resource for technology departments and has become a key tool in traditional sectors such as real estate. Companies like AEDAS Homes are radically transforming their operations, moving away from manual management and repetitive processes that have dominated the industry for years.
Jorge Valero, Director of Applications and Data at AEDAS Homes, shared on the podcast ‘Monos estocásticos’ —hosted by Antonio Ortiz and Matías S. Zavia— how the company has integrated AI into a workforce of 300 people. From document automation to the creation of an ecosystem of intelligent agents, AEDAS Homes' experience illustrates the real impact of AI in the sector.
Intelligent automation: efficiency and time savings
Before the arrival of generative AI, the company had already implemented automation solutions, although limited by the need to train systems for each type of document, which was costly and not scalable. The real breakthrough came with the adoption of models like ChatGPT, capable of processing large volumes of technical documentation without specific configurations. “Now we have processes that read and process simple notes, regardless of the format, extracting data and saving thousands of hours for employees,” explains Valero.
The impact is tangible: “Last year we delivered 5,000 homes, each with its simple note. Previously, one person had to review everything manually, a tiring task,” he points out. Today, that work is done automatically, allowing resources to be freed up and improving efficiency without increasing the workforce.
An ecosystem of intelligent agents
The next step was to centralize access to these capabilities. This led to the creation of Max, an internal system based on models like Gemini, which acts as a single entry point for employees. The user makes a query, and the system directs it to the appropriate agent among the 15 available, each specialized in tasks such as urban management, invoice processing, or sales analysis.
These agents are directly integrated with the company's critical systems, allowing not only the generation of information but also the execution of concrete actions within the organization.
Adoption and cultural change
The key to success, according to Valero, has been training and the widespread adoption of technology: 297 of the 300 office employees actively use AI tools. “We have invested dozens of hours in teaching them to use language models. Now, the work consists of supervision, not just writing,” he states.
Valero also challenges the usual narrative about AI and employment: “It’s not about how many employees I can reduce, but how many new tasks we can tackle thanks to AI.” The goal is to do more and better with the same resources, not to cut the workforce.
Source: elperiodico.com