The rise of ChatGPT was seen as a milestone in the evolution of artificial intelligence (AI), promising a useful, reliable, and accessible tool for any user. It was expected to enhance the internet experience, avoiding past mistakes. However, over time, experts have begun to warn of a concerning trend: the so-called "enshittification," a term that illustrates the deterioration of quality in digital services. AI and the clickbait phenomenon Recent studies indicate that assistants like ChatGPT are adopting clickbait-like strategies, prioritizing attention-grabbing over informative quality. This results in responses designed to engage users, with catchy headlines or phrases that may be exaggerated, ambiguous, or even inaccurate, creating a similar disappointment to traditional clickbait. These are not isolated cases. The term "chatbait" has even emerged to describe conversational tactics of chatbots, such as suggesting "I have another trick" or "there are better options," aimed at prolonging interaction without necessarily providing real value. This pattern replicates the path taken by many digital platforms, which prioritize user retention. The business behind retention The main reason for these practices is economic. Maintaining AI systems involves high costs, so companies seek to maximize usage time to increase monetization opportunities. Strategies like clickbait and the inclusion of advertising become key tools, even in free versions of services that are not truly "free." Some experts warn that these systems may be designed to please users rather than provide truthful information, affecting the quality of responses. This is compounded by the well-known "hallucinations" of AI: responses that seem convincing but may be incorrect or fabricated, a recognized issue in the functioning of these models. The progressive degradation of digital services The concept of "enshittification" is not exclusive to AI but describes how useful digital services end up prioritizing economic benefit over quality. In this context, the term "slop" has also emerged, referring to low-quality AI-generated content focused on quantity rather than value. In the case of chatbots like ChatGPT, the risk is clear: shifting from being precise tools to generating superficial content that seeks to capture attention at the expense of rigor. As more people turn to AI as a source of information, the social impact grows, presenting a new challenge: trust. Many users tend to accept AI responses without questioning them, which can facilitate the spread of errors or misinformation if information is not verified.