Earlier this year, a strategic agreement between Apple and Google came to light, aiming to transform the future of Apple Intelligence and drive a significant evolution of Siri towards a more personalized experience. However, the specific details of the pact, including its terms and the economic impact for both companies, remain largely undisclosed. This lack of transparency raises concerns among some sectors, particularly among investors of both companies, who seek greater clarity on the actual scope of the collaboration. The way the agreement has been communicated is also revealing. Although it was formalized through a joint statement, the information has only been disseminated through Google's official channels. There is no equivalent announcement in Apple's communication spaces, highlighting an asymmetry in the public exposure of the agreement. This difference does not cast doubt on the existence of the pact, but it does concentrate the information on one side. The agreement was a central topic in Alphabet's latest earnings conference when analyst Ken Gawrelski from Wells Fargo directly asked about the relationship with Apple. His inquiry addressed not only the monetization of search with AI but also how these agreements align as value increasingly shifts to utility within platforms, rather than the traditional click-based revenue model. In this context, he explicitly mentioned Apple's new collaboration with Siri. Alphabet's response, led by Philipp Schindler, SVP and Chief Business Officer of Google, avoided going into details about the agreement with Apple. Schindler redirected the conversation towards the overall performance of the search engine and the role of AI in its monetization, mentioning initiatives like AI Overviews and AI Mode, as well as the impact of Gemini. However, he did not directly address the question about the alignment of incentives or provide concrete details about the collaboration. On the other hand, Tim Cook, CEO of Apple, was more direct in the company's investor conference. Cook defended Apple's technology strategy, emphasizing that the company's AI provides "the most capable foundation for Apple Foundation Models," which will allow "unlocking new experiences and innovating significantly through collaboration." He also reaffirmed Apple's commitment to on-device processing and privacy as fundamental pillars. However, Cook was adamant that specific details of the agreement would not be disclosed. These investor conferences offer a different perspective from typical corporate communication, as nuances and questions often arise that do not appear in official statements, especially regarding agreements with potential impacts on products, strategy, or revenue. Therefore, these meetings become a key space to gauge how far companies are willing to share relevant information. Sources: xataka.com | Google | Apple