Artificial intelligence drives price increases in mobile phones and computers: the sector warns of rises of up to 30% in key components. Nvidia has once again positioned itself at the center of technological innovation during GTC 2026, its annual conference, where CEO Jensen Huang presented advancements that shape the future of artificial intelligence and its repercussions across the industry. Nvidia, now the most valuable tech company in the world, leads digital transformation and sets the pace for the rest of the sector. At the event, Huang unveiled the Vera Rubin platform, a new AI infrastructure composed of seven cutting-edge chips, all already in production. Among them are the Rubin GPUs, the Vera CPU (Nvidia's first in-house CPU), the Groq 3 LPX inference accelerator, and new networking and storage components, all designed for AI servers. Each element of Vera Rubin is optimized for a specific phase of AI processing: the GPUs handle training, the Vera CPU provides simulation environments for intelligent agents, and Groq 3 LPX, with 256 LPU processors and 128 GB of SRAM memory, specializes in low-latency inference for models of up to one trillion parameters. The Vera Rubin NVL72 servers, with 72 GPUs and 36 CPUs, promise to multiply energy efficiency in inference by ten and reduce the cost per token to a tenth of current solutions. For users, this will translate into faster and cheaper AI services, such as ChatGPT or Claude. The new servers will be available in the second half of the year through providers like AWS, Google Cloud, Microsoft Azure, and Oracle, as well as manufacturers like Dell, HPE, Lenovo, and Supermicro. However, this year's GTC has sidelined the PC graphics card market, traditionally the event's highlight. Pressure on the memory market and Nvidia's focus on AI have relegated gaming news, although the announcement of DLSS 5 stands out. This technology, considered the biggest graphical advancement since ray tracing, uses AI to enhance resolution and realism in video games, analyzing each scene and applying photorealistic lighting and materials in real-time. DLSS 5 will be compatible with titles like Starfield, Hogwarts Legacy, and Assassin's Creed Shadows, and will arrive in the fall for Nvidia's latest graphics cards. The conference also addressed advanced AI applications in automotive, with manufacturers like BYD, Geely, Isuzu, and Nissan adopting the DRIVE Hyperion platform for level 4 autonomous vehicles. Nvidia also announced that its technology will equip the first fleet of robotaxis operating in 28 markets through Uber by 2028, starting in Los Angeles and San Francisco in 2027. In software, Nvidia expanded its open models Nemotron, Cosmos, Isaac, and BioNeMo, focused on agent-based AI, robotics, autonomous driving, and health. Additionally, the company introduced Space-1, a module based on Vera Rubin for orbiting data centers, capable of providing up to 25 times more computing power than current servers, adapted to satellite limitations. Companies like Axiom Space, Planet Labs, and Kepler Communications are already collaborating on these projects. These advancements, while promising more powerful and efficient services, are generating tensions in the supply chain and an increase in prices for essential components, which could raise the cost of mobile phones and computers by up to 30%. The tech sector remains vigilant in this new scenario driven by artificial intelligence. (Source: elmundo.es)