Bad Bunny's performance during the Super Bowl halftime continues to make an impact long after the event. The 128 million viewers who watched it live are joined by millions more who stream it daily on digital platforms: on the NFL's official YouTube channel alone, the video has surpassed 91 million views. When considering other social media, the total audience far exceeds that of the live broadcast. In the era of streaming and viral clips, the Super Bowl has become a cultural phenomenon that constantly reinvents and circulates. Those who have seen the performance—likely on YouTube—will have noticed that the first thing that appears is not the NFL logo, nor the flags of Puerto Rico or the United States, but the iconic Apple logo. It is the only visible brand in the preview image inviting clicks: even though the full show isn't visible, the brand is present. Commercials are not just an addition to the Super Bowl; they are a fundamental part of the spectacle. From the outside, the event seems like a succession of million-dollar ads, occasionally interrupted by the game. Like the musical show, the commercials generate debates and analyses, especially this year, where the discussion revolved around what is real and what is artificial: “Did a person do this or an AI?” The Super Bowl, as a major global advertising showcase, was a stage for experiments with artificial intelligence. Of the 66 ads aired, fifteen were related to AI, whether as technology, narrative resource, promise, or even threat. Notably, the Anthropic spot satirized OpenAI for including advertising in ChatGPT. In the ad, a young man consults a psychologist about how to improve his relationship with his mother. After a couple of responses, the AI suggests: “If you can't improve your relationship with your mother, you can find mature women on Golden Encounters, the dating site for mature ladies that connects sensitive pups with lionesses,” all accompanied by the music of "What's the Difference" by Dr. Dre. The spot was so clever that Sam Altman, CEO of OpenAI, praised it on X, although he later called it somewhat dishonest. Brilliant or not, the effect was immediate: Claude, Anthropic's chatbot, jumped from 41st to 7th in the Apple App Store, and its downloads increased by 32% in the U.S. in the following days. Years ago, the big advertising duel during the Super Bowl was between Pepsi and Coca-Cola, two giants selling lifestyles. Today, popular culture is also expressed in technology and AI. The data confirms it: the Super Bowl is much more than a game or a musical show; it is a reflection of current trends. (Source: lavanguardia.com)