Logitech presents its new gaming headphones in Spain: maximum comfort, superior sound, and cutting-edge design The Mobile World Congress 2026, held in Barcelona, is once again the epicenter of global technological innovation. This edition highlights Magamers by Santander, an initiative driven by EL ESPAÑOL, Magas, Vandal, and Crónica Global, where female gamers will use the latest Logitech headphones designed for high performance, style, and freedom of movement. Since its founding in Switzerland in 1981, Logitech has established itself as a global leader in technology peripherals for both professional environments and gaming. With over 40 years of experience and international presence, the brand encompasses everything from mice and keyboards to headphones, webcams, and video collaboration solutions for businesses. Taking advantage of the MWC framework, EL ESPAÑOL - Omicrono interviewed Joseph Mingori, Vice President of Mobile Solutions and Audio at Logitech, who shared his vision on the future of peripherals, the impact of artificial intelligence (AI), and the strategic relevance of Spain in the company's global plans. What sets Logitech apart from other peripheral manufacturers? According to Mingori, the key lies in the corporate culture: “Our people are passionate and humble, and that reflects in the customer experience.” He highlights that 78% of employees identify with the company's mission, significantly exceeding the industry average. Additionally, Logitech ranks in the top 20 of Forbes' list of best companies to work for globally. The Swiss legacy and position as a trusted global technology partner are also distinctive. Logitech collaborates closely with giants like Microsoft, Google, and Nvidia, allowing it to offer integrated and frictionless experiences that enhance user productivity and creativity. “AI is like a digital brain that needs a body to interact with the physical world; Logitech is that body,” says Mingori. Key trends driving Logitech's strategy Currently, the company relies on three major trends: the transformation of work environments, the rise of gaming, and the AI revolution. Logitech leads the adaptation to new ways of working, supporting users from the desk to remote work and collaborative spaces, both at home and in business. Gaming, now a cultural phenomenon, represents a key opportunity, with a loyal user base and a constant commitment to innovation. Finally, AI opens new possibilities: “For over 40 years, we have been the interface between people and the digital world. Now, for AI, we are its eyes, ears, and hands,” explains Mingori. Importance of Spain in the global strategy Spain is a strategic market for Logitech, both in Europe and globally. The company reaches over 500 million users and tailors its products to the cultural particularities of each country, based on ongoing research and active listening from local teams. The hybrid work trend and the evolution of peripherals The rise of hybrid work has raised expectations for peripherals. Users demand versatile, intuitive, and portable tools that work seamlessly between hardware and software. Solutions like Logi Options Plus, used by over 30 million people, reflect this approach. Logitech aims to support users in any environment: from the desk, with webcams, mice, and keyboards, to on the go, with headphones like the Zone 2, which incorporates AI to filter noise and enhance productivity anywhere. In the office, products like Logitech Sight, with AI and machine learning, ensure equity in hybrid meetings, improving the audiovisual experience for all participants. Integrated solutions for businesses and consumers Logitech is a trusted brand for both consumers and businesses, serving over 70% of Fortune 500 companies in the U.S. Versatility and design are fundamental pillars, with over 300 design awards in the last six years. The goal is to offer products that are an extension of the user and adapt to any work environment. The future of peripherals: integration of AI AI represents a multi-billion dollar opportunity for Logitech, which already incorporates smart features in its devices, such as dedicated AI buttons on mice. The company is betting on edge AI, the development of intelligent agents, and simplifying access to generative AI tools, like the Logi AI Portal. In summary, Logitech continues to invest in innovation and user experience, positioning itself as the bridge between people and technology, both at work and in leisure.