The Finnish author based in Alicante has just released his fourth book on artificial intelligence, a work that encourages taking control of AI before it surpasses us. His strategic approach and experience as a trainer and speaker have given him a privileged global perspective, allowing him to advise companies on adapting to what he defines as a true technological tsunami. Regarding the evolution of his publications, he emphasizes that this latest book is much more proactive and offers a broad perspective to help society understand and seize the opportunities of AI, reducing widespread confusion. Additionally, he has produced a documentary in which eight experts, such as Nuria Oliver, Andrés Pedreño, and Enrique Dans, analyze the risks of AI. He does not seek to alarm but to provide quality information in Spanish, and he shares an anecdote that after recording eight hours of material, his assistant Claude was key in editing and scripting, demonstrating the potential of AI as a creative tool. On the impact of AI in daily life, he points out that we are already immersed in its influence, from dating apps to job searches or mortgages, where algorithms determine much of our decisions, often without our awareness. In the business realm, he identifies four levels of AI adoption and predicts that what leading companies do today will be standard in the market in two to three years. The most advanced companies no longer ask how to use ChatGPT, but how many AI agents they need and how to implement them safely and privately. By 2027, he estimates that 20% of the most competitive companies will operate at the highest levels of AI integration. Currently, tools like Claude, known for its accuracy, and the recent Cloud Cowork, are democratizing access to AI for SMEs, allowing them to leverage technologies previously reserved for large corporations with minimal investment. He also highlights that Claude is developed by an independent company without major political interests. Regarding the presence of AI in boards of directors, he confirms that it is already a reality in countries like Finland, where it is used to obtain second opinions on strategic decisions, especially in risk and competition analysis. In sectors like tourism and hospitality, AI is transforming the customer experience, facilitating personalization and optimizing processes, such as accommodation searches, without the need to resort to multiple platforms. In sales, the integration of AI in assistants like ChatGPT is revolutionizing positioning and advertising, displacing traditional search engines. It is estimated that this year, 40% of searches will be conducted through smart assistants, which platforms like Booking are already leveraging. The impact of AI on corporate reputation is immediate: intelligent agents know user preferences and can directly recommend personalized options, changing the rules of the game in sectors like hospitality. In sector analysis, education leads AI adoption, followed by the real estate sector, where technology facilitates customer engagement. Voice, as an interaction tool, will be key in the next wave of innovation. Fear of AI often arises from ignorance, but the key for SMEs is to start slowly and be consistent in its use. Security and privacy remain concerns, although they are becoming less frequent. In the workplace, the difference will be marked by those who know how to use AI versus those who do not. Experience and networking will still be valued, although automation is advancing, especially among young people, who should be trained in the positive use of these tools. Some professions, like accounting, will be more susceptible to automation, while technical trades, like electricity, will remain essential due to the infrastructure required by AI. Finally, the value of work will tend to be measured by impact and contribution to the company rather than hours worked. Educational qualifications will need to adapt and validate competencies more dynamically. Source: levante-emv.com