The design and formulation of prompts is essential for obtaining accurate responses from artificial intelligence, as they constitute the main input of information during interaction, explains Javi Manzano, AI expert and CEO of Visionarius. The ability to program and write effective prompts has led to a new specialization: the prompt engineer, a professional who masters language and understands the internal workings of AI models to maximize their results. However, as Gallardo points out, learning the basics of prompting is accessible to many, although it requires practice, judgment, and a deep understanding of language models. It is not enough to follow templates or use elaborate phrases; it involves structuring instructions that allow AI to grasp the context, objective, and desired format, as well as iterating and adjusting results, leveraging the model's capabilities and limitations, and translating business needs into useful instructions. Although AI tools themselves can suggest prompts, Gallardo emphasizes the importance of consulting specialists when seeking a differential result, especially in complex or specific areas. Manzano adds that the intervention of an expert is key when developing AI agents that integrate multiple functions, such as connecting with other tools, accessing databases, or automating processes, as the prompt is only part of a broader system that must be designed comprehensively. Regarding job demand, Manzano considers it unlikely that companies will hire someone solely for their ability to write prompts, but he does foresee that it will be essential for tech profiles to master this skill. Ultimately, learning to design clear and contextualized prompts will be an increasingly valued transversal skill. To achieve effective prompts, experts recommend following a clear structure: define the role the AI should assume, detail the task and objective, specify the tone and style, provide necessary context, and, if relevant, include examples. Key skills include clarity, precision, structured logic, contextualization, creativity, and the ability to iterate through trial and error. The rise of prompting has generated new business opportunities, from prompt marketplaces to consulting and specialized training. However, experts insist that the true value lies in the ability to solve real problems through personalized prompts and in developing AI agents tailored to each company's needs. In the legal realm, the Intellectual Property Law does not yet recognize prompts as protected works, although they could be considered intellectual property if they meet certain originality requirements. For Gallardo, a creative and valuable prompt is more than just text: it is the result of applied experience and knowledge. Looking to the future, Manzano predicts that prompts, as we know them, will lose relevance as AI evolves toward a more intuitive and human-like understanding, capable of interpreting intentions with minimal instruction. For his part, Gallardo highlights that prompting will be key to personalizing and controlling AI in business environments, allowing those who master this skill to differentiate themselves and create their own solutions.