Throxy bets on specialized AI agents and strengthens its sales team to maximize value for its clients and expand its international presence. The emergence of artificial intelligence in the real economy plays a key role in startups, leading the transformation of traditional sectors. New, agile, and visionary founders are helping companies adapt to the speed demanded by AI, addressing gaps that many large companies still struggle to overcome. Arnau Ayerbe, Pablo Jiménez de Parga Ramos, and Bergen Merey, friends and co-founders of Throxy, collaborate with Fortune 500 companies to enhance their sales teams through a unique combination of advanced AI and human talent. Their vision: to anticipate trends and needs before the rest of the market. From London, Arnau Ayerbe shares his experience, representing Spanish talent that often has to emigrate to develop innovative projects. “Pablo and I met in Madrid, and we met Bergen at university in the UK. I worked with the first GPT models before they were public and had an offer from JP Morgan, but we saw that everyone in AI was doing the same thing and no one was focusing on the industries that really drive the economy,” Ayerbe explains. The decision to reject a traditional career to start a business was not easy, but the team identified an opportunity: sales teams in sectors like manufacturing or construction were not being served by existing technological solutions. “Modern outbound doesn’t work in traditional industries. Their buyers are not on LinkedIn nor do they respond to automations,” Ayerbe states. Successful sales tools in the last decade were designed to sell software to tech companies, but they fail when targeting factory or construction managers. This is where Throxy innovates: it uses AI intensively to research, identify accounts, and find the best approach, but keeps humans in direct sales. “While others replace salespeople with bots, we hire more. AI researches, humans sell. This way, we achieve meetings with buyers who are inaccessible to others,” Ayerbe asserts. Throxy's business model is disruptive: they do not sell software licenses, but measurable results in the form of qualified meetings, charging only if they are achieved. Founded in 2023 with a global vocation, the company maintains an annual revenue in the seven figures and has gone through Y Combinator, in addition to closing a $6.5 million round led by Base10. Among its clients are companies like Johnson Controls. By 2026, Throxy has three priorities: to deepen the development of AI agents that understand specific industrial contexts, to enhance the technology that supports its SDRs, and to continue expanding its team, especially in London, where they already have 20 employees and are looking for new developers. Their work has been recognized by media such as the BBC, highlighting their role as leaders of Generation Z in AI. Ayerbe emphasizes the high level of Spanish talent, which represents 70% of their workforce, although he notes that the local ecosystem needs a more global mindset. Establishing themselves in London allowed them to access investors and Y Combinator, key to their growth. However, they maintain close ties with Spain and do not rule out future collaborations or investments in the country, betting on continuing to boost national tech talent. Source: elespanol.com